Posts Tagged ‘keyword usage’

Article Marketing Tips That Can Help You Be More Successful

There’s no better method of article marketing than using article directories. This helps force traffic towards your webpage. Article marketing is extremely affordable, simple and does not require you to acquire any skills other than writing. You can write and submit many articles to these directories.

Remember that new articles must be posted regularly. Scheduling bots are used by search engines in order to figure out how often to come back to your site and re-index its content. Posting new content helps search engines index your website more often. This leads to higher visibility on search engine result pages.

Keyword Usage

Overuse of keywords is not a good idea. In an article, if a keyword is repeated five times or more, both search engines and readers will not like your site. Keep your keyword usage under 5 times in an article to ensure that you are not dinged by either the engines or your readers. Keyword usage is important, but the quantity is just as important.

Be an original rather than an imitator. Adopting an innovative attitude is one of the best marketing tools. Duplicate content filters just keep getting better and better, so just adding duplicate content to put something on your pages will surely backfire sooner or later.

Your articles will be more successful as more people are exposed to them. However, that doesn’t mean you need to write articles for everyone. Few customers that are genuinely interested ate better than tons that are not. Never overlook the audience you are targeting.

Generally speaking, your articles are accessible on the web for an indefinite amount of time. Consequently, there is always the possibility that they will continue to drive traffic to some degree. Build a web of referral points by promoting articles with other articles, and watch your traffic grow.

Open your articles with a catchy introduction, but keep the article itself short. The attention spans of online readers are generally quite short, so reel them in quickly with brief articles. Explanations are for later. The first couple of sentences need to draw them in quickly.

If famous figures are known to favor your product, never hesitate to seek permission to advertise that fact. An unpaid endorsement of a product by a celebrity can create incredible demand for it and any similar items. You should take care not to make any false claims in your marketing material, however, as such claims could lead to endless public relations and legal problems.

Article directories are excellent for people utilizing article marketing because they send more traffic to their website. It’s cheap, simple and effective. By using article syndication effectively, you can make yourself more visible online and therefore attract more visitors to your site.