Posts Tagged ‘marketing strategy’

Social Media Marketing For The Baby Boomer Generation

Many businesses have found great success through their social media marketing efforts over the past few years. It is definitely among the most effective strategies that you can utilize. Strategies revolving around SMM allow them to stretch outside of their normal box, and attract customers from across the globe. The increase in potential customers guarantees a wider market when you use this modern marketing strategy to spread your business message.

Use caution when you’re hiring a marketing company for social media. Many of these types of companies are fraudulent and scam business owners that are inexperienced in Internet marketing. You will find that these companies are posting on fake accounts with Twitter, YouTube and Facebook. Rarely are these posts seen because they are hosted on proxy servers and not accessing real followers. You will not have customers seeing your marketing though you are shown high view counts. Basically, the only thing you will be doing is spending money for false results.

Customer Base

Commit yourself to building a strong relationship with your customer base, if that is the type of relationship you want. If increasing sales is your main goal, then use social media solely as an advertising channel. If you actually want to build a loyal customer base who repeatedly comes back and buys from you, you’ll have to begin the conversation with them by introducing yourself. This gives your client the reins to take over the conversation.

Consistently keep an attitude of humility in all your social media content. Arrogance and boastfulness are additional ways that you can easily turn off your reader’s interest. Always remember that you’re not more important than your customers and followers. Without them your business would be doomed to failure.

Link to your various social media profiles whenever and wherever appropriate. Consider an RSS feed for your updates. At a minimum, these buttons should appear on your company site, your blog, and email and forum signatures. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.

Respond to questions or comments posted by visitors. You’ll want to stay very active and constantly check to see if anyone has sent you a comment. You can also set up your program to notify you via email when a message is posted. When you write responses to comments, keep in mind that they are publicly viewable by everyone.

If you are active on Twitter, consider tools such as Twellow and Tweepi. These tools will help you find users in your target audience, and identify those users who are most influential. The more adept you become at using these types of tools, the larger your audience is going to be.

Implementing these techniques will allow you to bring your business into the modern era. Review these tips occasionally as you make your first foray into the wide world of social media marketing and integrate it into your marketing strategy. In time, your business very well might blossom, and you could see greater levels of success than you ever imagined.