Is Your Business Getting All It Can From Social Media?
Few things hold the promotional promise of social media marketing, and everyone is getting in on it. Any business can harness social media as a powerful medium to advertise itself effectively, at little financial cost. Keep reading to get started with social media marketing.
TIP! Regularly produce blog entries. When you do this, readers can have some idea when new content is coming and will be there waiting for it.
If you have included Twitter in your social media plan, make sure your tweets are valuable, relevant and vary in content. Create tweets that include how to information about your products and reviews of similar products, too. Mixing both fun and factual tweets together will keep your audience focused on your feed.
Add in like boxes to your Facebook on your website pages. This box lets people LIKE you on Facebook. When visitors visit your blog and see the like link, they can make a Facebook profile action while actually visiting your blog. This makes it simple for people and helps expose your presence more.
TIP! If you are using Twitter as a branch of your marketing plan for social media, make certain your tweets are varied in content. You can try tweeting tips and hints about things that relate to your line of business.
YouTube can be a great tool for attracting visitors. YouTube can be a an effective way to attract site visitors, as they will already know a bit about you when they view the videos you have uploaded to YouTube. If someone comes to your site already knowing what you have to offer, they are more likely to end up buying something.
Avoid the hard sell of your products when developing a following on your social networking website. Post stories or links from external providers relevant to your industry or niche. Ask your followers questions, hold giveaways and post interactive content. Do whatever you can to engage your followers. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.
Guest Blog
Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. Both of these methods will help drive traffic to your site. When you post on someone else’s blog, make sure you include a back link to your site. You can start the ball rolling by being the first to offer them a link back to their site. The followers of the guest blogger will probably read this post and check out your site.
TIP! You must respond quickly to you Twitter followers, especially when they mention your business. Always thank people for sharing your posts, and acknowledge and answer any questions as soon as you can.
As you’ve seen, more and more companies are making use of social media to market themselves, and great results can be had from small investments. By using the advice from this article, you will allow your business to grow by using social media marketing.
Categories: Social Media Marketing Tags: guest blog, social media marketing
