Turn Your Customers Into Friends Using Social Media Marketing
Many entrepreneurs are aware of the extreme value of social media for promoting businesses in the 21st Century. Applying social media marketing means you can quickly get your message out around the world. When you spread your business’ message on these sites, you not only appeal to the customers that you already have, but you are sure to find new clients as well.
It is a good idea to use Twitter in the promotion of your business. Using Twitter effectively will create more buzz for your business. Invest the time needed to master everything Twitter, including keywords and hashtags.
Always post to your blogs often. If you offer new content when readers expect it, they are sure to become routine visitors. This is how magazines and newspapers get subscriptions. Be sure to post consistently so that visitors will return to your site.
Understand that using social media advertising requires you to communicate with your customers. Getting feedback from a customer is the first step to starting a conversation about improving your business. Start a conversation with your customers who leave feedback in order to develop your relationship with them. Be open and willing to listen, and this will help make your company more successful.
Invite your friends, family and co-workers to your page to get your name out there. They may not be interested themselves, but they could be links to other potential clients and customers. It also helps to make people aware that your business exists.
Add a special box to your blog to give visitors access to the Facebook “like” function. Your visitors will be able to ‘like’ your social media page on Facebook. They don’t even have to leave your blog to do it. When you make it easy, more people will respond and you increase your own exposure.
Determine what your long-term business strategy will look like before you jump into social media marketing. If you put too much time and money into trends, then your long-term marketing success will be limited by the duration of each trend. Make a plan and use that strategy to cover a broad spectrum of your needs, then plunge in.
Think about serving as a guest blogger or letting a well-known blogger in the field to post on your website. You will get more visitors this way. Be sure that part of the guest blogging contract involves the blog owner linking back to your own site. Also, allow any of your own guest bloggers the same accommodation. The followers of that blogger will be more likely to seek info about your site.
Make sure that you enable any following features on your social network of choice. Because most users access social media every day, give them instant access to your new posts through those sites.
Put social media and RSS buttons in opportune places. Add it to your comments signature. Provide multiple links on any social networks sites you have to make it easy for customers to find you.
You can share updates from Twitter users that you find influential, or you can just mention them by typing their usernames following the @ symbol in your posts. This will bring your post to their attention. If you make an interesting point, they may well respond to you or re-tweet your post.
The techniques you just learned will bring your business into the 21st century. Review these tips occasionally as you make your first foray into the wide world of social media marketing and integrate it into your marketing strategy. The difference this makes in how successful your company becomes will amaze you.
Categories: Social Media Marketing Tags: 21st century, social media marketing