Successful Article Promotion Pointers
Article promotion is a complex topic. Sadly, not everything you find online will be helpful. The piece that follows offers lots of time-tested article marketing advice.
Use freebies. These freebies make people think they are getting a lot of value for their time with you, so they’ll be more apt to return or buy again. In addition, if the freebie includes your branded merchandise proudly showing your logo, you will benefit from free advertising every time your client uses it in public. Make sure that you use good discretion when you choose your product.
When writing articles, keep in mind that the article needs to be informative and entertaining. Write informally in a way that’s warm and friendly. Even if the topic is very technical, taking the edge off can be done by using layman’s terms to get the information across. Don’t bore your readers — they will go away.
When creating SEO content, feel free to deviate from AP and MLA guidelines. This can help you to maximize your exposure on the Internet. Using this strategy will help you have a better page rank.
Create a logo of your own. Some people believe that only major corporations have recognizable logos, but this is simply not true. Readers who visit your site often will come to recognize and trust your logo, and seeing it on another blog or forum may remind them to visit. Give you audience something to remember your site by. Develop a simple logo that will stick in people’s minds.
Title Tags
Always take the time to fill your title tags correctly. You should add relevant keywords here. You must describe that particular page on your website that differs from other sites’ title tags.
Once you have done a good bit of writing, you will have built a large volume of content that can be found all over the Internet. Gather your best articles for an eBook that can be given away for promotional purposes or sold. As long as your eBook contains good information, people will share it with others which can mean increased business.
Remember to add a request that requires action. As your article wraps up, you should be gently nudging your readers towards the next step they should take. If you want to send them to your website, for example, make the appropriate link prominent. Providing a link like this makes it much more likely for readers to follow through.
While marketing articles tend to have a desired word count, do not obsess over word counts as you write. The author needs to figure out what feels write in terms of word count when they first write the article. Editing can trim the fat and combine articles to eliminate redundancy.
Unless other websites are deleting the articles that you set up, these will remain online and can be used in the future to bring web traffic to a specific destination. Articles can help you promote your other articles to gain even more followers.
Your articles should serve as a starting point for readers and prospective customers. Your readers may want a five step solution, though many do not expect that you have all of the answers contained within one short article. Be sure to understand your purpose and goal in writing an article. Write your article with that in mind, and lead them to your profit center by implying that there is something there for them.
In summary, some of these ideas have been found dependable, but you might not have known about some of the newer techniques. You can hopefully get started–or improve an already started marketing campaign–now that you’ve read our advice.
