From Like To Love: Using Social Media For Marketing Success
The majority of internet users have an understanding of social media. Most business owners have not begun to use these sites as a way to increase sales. Here are several key tactics for social media marketing that will help your business excel.
Whether you are writing a blog post title, preparing a tweet, or thinking of a Facebook post, create titles that are interesting, and make readers unable to resist clicking to your site or blog. If your headlines lure readers in, chances are they will go wherever they are directed.
If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. This can let people “like” you on your Facebook page. If it is easy to find and prominent on the front page, people will not need to look around. This simplifies the process and gives more people exposure to your business.
Social Media
Use incentives to encourage people to follow you through social media. Lure them in with something they can’t resist or find elsewhere. For instance, have a contest. If that is not doable, you might want to give them a special offer. Social media websites are also a great way to make special announcements.
Today’s social media marketing is all about Web 2., so make sure that you’re using the appropriate widgets and applications on your site. Having a widget located in your site is a great way to help market your site. It also simplifies many processes for your visitors, like re-tweeting or voting on a contest.
Take a look at the games offered on Facebook. You could easily create your own game related to your products or industry. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. If it is in your budget, get a professional to design a Facebook game.
Make use of Twitter related tools, like Twellow. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.
Never allow your competition to steal your customer pool. Having an effective strategy that you have invested thought into creating will help your business tremendously. Social media can be a great way to get in touch with people, whether it’s for business or personal.