Basic Article Marketing Strategies
Business owners are starting to realize that if they market themselves online, they can make more income. The Internet provides plenty of free opportunities to get your message out to a wide variety of people. One such opportunity is called article promotion. Here are some great tips to aid you on your way.
When you are marketing articles to get people to visit or buy from you it can be done by yourself. Keep in mind writing takes talent. You may understand the rules governing proper punctuation and good grammar. Even if you have a certain savvy about you, it might not come across in the written word. Practice writing so you can hone your skills. There’s more to writing than what you read in books.
Make sure to put a call to action in every article. The end of the article should make your reader feel charged and ready to take action. Including this information in your article will increase the likelihood that readers will take action.
Use all the tools that are at your disposal. There are many tools available that will submit your article to article directories for you, hundreds at a time. They’re not all free, but some are. Hunt these down for an inexpensive way to gain readers.
Blog Networks
Try submitting a ton of articles. When posting articles on blog networks, it is important that these articles are submitted consistently. When you are promoting a single, specific keyword, use many articles that include it. If your particular keyword is in a competitive category, plan on a minimum of five article submissions to directories and double that to blog networks. Then make about fifty posts to private blog networks for a good ranking.
Try targeting on one keyword in each article. Keywords should be in your titles and headings and if it is possible, your URL. You can repeat this keyword several times in the article itself, after using it in the headings. This makes your article easy for search engines, and therefore your potential customers, to find.
The most successful article marketers have developed a distinct voice in their writing and their articles. If you want to build web traffic and online business, you cannot write in the dry style of academia and the corporate world. Good writers allow their articles to display their emotions in every article.
If influential people use your products, write about it with their permission. An unpaid endorsement of a product by a celebrity can create incredible demand for it and any similar items. Make sure you do not make any false claims in your marketing about who uses your product. You do not want any bad press, or worse, a lawsuit.
As you have just read above, there are many ways you may have never thought of when it comes to writing and distributing your articles, in order to entice traffic or to promote your website. If you can follow these methods, you can start to increase your business’s size and profile in no time.
